All Bases Covered: soulful happenings: Interview with Royal Obsession<3

Hi everyone! So excited to blog on this lovely Saturday. Currently I'm working on this post in one of my favorite places - Starbeezy aka Starbucks lol. Sooo happy to be sitting and writing. Grateful for moments like these.

I wanted to stop by and share with you what I hope to call "soulful happenings". I am a huge lover of things that touch the soul of people. It's been a goal of mines to surround myself with things that touch my soul or the very essence of my identity.

I blessed with the opportunity to sit with my friend Leidra last week and discuss her love for uplifting people through her handmade jewelry line called Royal Obsession. I reached out to her to buy a few of her pieces because they are SO beautiful and inspiring. When I stopped by her place I was so excited to see all of the jewelry she has made and I had the best time picking out what I wanted (soooo hard because everything was simply lovely). Before I left, I immediately told her I wanted to blog about her business because she is truly talented. I asked her to do a mini interview to share with you all. Enjoy and I hope it inspires and uplifts the soul <3

Leidra: Oh wow! It is truly an honor to be a part of this interview with A.B.C. Thank you for taking the time to get to know my artistry and ME. My name is Leidra Danielle and I am the owner and designer of Royal Obsession Jewelry.

ABC: What encouraged to you to create your line Royal Obsession and when was it founded?

Leidra: Growing up I always had some kind of business, from bubble gum to handwritten “fake” IDs. This is elementary school we’re talking about! Ha, that still makes me laughtoday. Around that same time I also started making HIDEOUS beaded jewelry that I would proudly weareverywhere. I made jewelry as gifts for family members like my mom, grandmothers, aunts, etc. I did that for a few years, but it wasn’t until my 4th year as a college student that I picked up my old hobby again. This was in 2011 (and if you look closely at my logo you can see where it says, “Est. MMXI”). I fell in love with creating and making my own jewelry all over again! Just as I did when I was younger, I made and designed pieces for my family and friends. Because of their positive feedback and encouragement I decided I wanted to take things seriously and start a business. I’ve had setbacks and discouragements along the way, but I don’t regret one single moment about starting Royal Obsession.

ABC: What types of products do you sell?

Handcrafted beaded and charmed accessories.

What does your jewelry represent and what makes it unique?

When my Royal enthusiasts crown themselves with a piece from Royal Obsession I want them to absolutely love what they are wearing. And feel empowered to chase dreams, love fearlessly, live freely and inspire someone else to do the same. All of the bangle pieces are adorned with a crown and an inspirational line, symbol, or word. These serve as reminders that we are worth our dreams, love, and feeling good about life. (Instagram @_royalobsession#CrownYourself).

How do you balance a professional life and your jewelry line?

Balancing my professional life and Royal Obsession can sometimes be difficult. I love my job and I love my business. My 9 to 5 is providing me with the financial resources to push the dreams I have for my personal business, so of course, the job takes priority right now.Managing my time effectively is definitely the key to making sure that I am successful in both arenas. I’ve learned to leave work at work and dedicate my evenings and weekends to growing RO. I have great support from my family, boyfriend, and close friends who step in to helpwhen they can. They are the ones that actually keep my head on straight. Literally.

What three words would you use to describe your artistry?

Inspirational. Intentional. Genuine.

How do you feel your artistry touches and shapes the community and world around you?

I’m always thinking about my community, my hometown, and ways to make an impact. From a financial standpoint, money I’ve made from Royal Obsession has gone back into causes that I truly believe in in the city I am from. From a people-minded perspective, I believe RO has put a lot of smiles on a lot of faces and that’s all I really hope for. I can’t really put into words what it feels like when I see someone confidently rocking Royal Obsession. I hope to continue inspiring people to pursue their dreams and look good while they do it.

If people have any inquiries – where can they contact you at?

Instagram: @_royalobsession

Email: royalobsessionjewelry@gmail.com

Website: COMING SOON